If you’re curious about the ownership of W Hotels and their relationship with Marriott, you’ve come to the right place.

If you’re short on time, here’s a quick answer to your question: Yes, the W Hotels are owned by Marriott.

In this article, we’ll delve into the details of this partnership and explore what it means for travelers.

We’ll cover the history of W Hotels, the acquisition by Marriott, and the benefits of staying at a W Hotel within the Marriott portfolio.

The History of W Hotels

W Hotels, known for their luxury and contemporary design, are a popular choice for travelers looking for a unique and stylish experience. But are they owned by Marriott? Let’s take a closer look at the history of W Hotels to find out.

Founding and Concept

W Hotels was founded in 1998 by entrepreneurs Barry Sternlicht and David Litman. The concept behind W Hotels was to create a hotel brand that combined the comforts of a traditional hotel with the style and energy of a boutique hotel. They wanted to offer a more personalized and vibrant experience for their guests.

The first W Hotel opened its doors in New York City in 1998 and quickly gained attention for its sleek design, trendy bars, and innovative amenities. The success of the first W Hotel led to the expansion of the brand to other major cities around the world.

One of the key features of W Hotels is their focus on contemporary design. Each hotel is carefully curated with modern furnishings, cutting-edge technology, and unique art installations. This attention to detail creates an immersive and visually stunning experience for guests.

Rapid Expansion and Success

After its initial success, W Hotels experienced rapid expansion and became a global brand. In 2005, W Hotels was acquired by Starwood Hotels & Resorts, which further fueled its growth. Starwood Hotels & Resorts, at that time, was one of the largest hotel companies in the world.

In 2016, Marriott International acquired Starwood Hotels & Resorts, including the W Hotels brand. This acquisition created the world’s largest hotel company and brought the W Hotels brand into the Marriott portfolio. However, it’s important to note that W Hotels still operates under its own distinct brand and maintains its unique identity.

Today, W Hotels can be found in major cities across the globe, offering guests a luxurious and stylish experience. The brand continues to innovate and evolve, staying true to its original concept of combining luxury with a vibrant and modern atmosphere.

If you want to learn more about the history and offerings of W Hotels, you can visit their official website here.

The Acquisition by Marriott

When discussing the ownership of W Hotels, it is important to understand the acquisition that took place between Marriott and Starwood. Marriott International acquired Starwood Hotels & Resorts Worldwide in 2016, creating the world’s largest hotel chain. This acquisition brought together several renowned hotel brands, including W Hotels, under the Marriott umbrella.

Marriott’s Acquisition of Starwood

The acquisition by Marriott was a landmark deal in the hospitality industry. It involved a merger of two major hotel companies, each with its own unique portfolio of brands. With this acquisition, Marriott gained access to Starwood’s impressive collection of luxury and lifestyle hotels, which included the iconic W Hotels.

The acquisition was a strategic move by Marriott to expand its global presence and appeal to a broader range of travelers. By incorporating Starwood’s brands into its portfolio, Marriott was able to offer a wider variety of accommodations and experiences to its guests.

Incorporation of W Hotels into the Marriott Portfolio

Following the acquisition, W Hotels became part of the Marriott portfolio, maintaining its distinct brand identity while benefiting from the resources and reach of the larger Marriott organization. This allowed W Hotels to continue delivering its unique blend of cutting-edge design, exceptional service, and vibrant atmosphere to guests around the world.

Marriott’s incorporation of W Hotels into its portfolio has been a success, with the brand continuing to thrive under the Marriott ownership. W Hotels has expanded its presence globally, with properties in some of the world’s most desirable destinations.

Through the acquisition, Marriott has been able to leverage its scale and resources to enhance the guest experience at W Hotels. This includes investments in technology, sustainability initiatives, and a focus on personalized service.

For more information about Marriott’s acquisition of Starwood and the incorporation of W Hotels into the Marriott portfolio, you can visit the official Marriott website here.

Benefits of Staying at a W Hotel within the Marriott Portfolio

If you’re wondering whether the W Hotels are owned by Marriott, the answer is yes. W Hotels is actually a luxury brand owned by Marriott International. This means that when you stay at a W Hotel, you can enjoy all the benefits and perks that come with being part of the Marriott portfolio.

Marriott Bonvoy Rewards Program

One of the major benefits of staying at a W Hotel within the Marriott portfolio is access to the Marriott Bonvoy Rewards Program. This loyalty program allows you to earn points for every dollar you spend on eligible stays, which can be redeemed for free nights, room upgrades, and other exclusive benefits. As a member, you can also enjoy personalized experiences and receive special offers and promotions. So, not only do you get to experience the luxury of a W Hotel, but you also get rewarded for it!

Access to a Global Network of Hotels

Another advantage of staying at a W Hotel within the Marriott portfolio is the access to a vast global network of hotels. Marriott International owns a wide range of hotel brands, including luxury, premium, and select-service hotels, in over 130 countries. This means that wherever you go, you can find a Marriott hotel, including the stylish and unique W Hotels. Whether you’re traveling for business or leisure, you can count on the same level of quality and service that Marriott is known for.

Unique W Hotels Experience

Staying at a W Hotel is an experience like no other. W Hotels are known for their contemporary design, vibrant atmosphere, and personalized service. Each W Hotel has its own unique style and character, reflecting the local culture and surroundings. From the trendy bars and restaurants to the luxurious amenities and cutting-edge technology, every aspect of a W Hotel is designed to provide an unforgettable stay. So, if you’re looking for a hotel that combines luxury, style, and a touch of excitement, a W Hotel within the Marriott portfolio is the perfect choice.

For more information on the W Hotels and Marriott International, you can visit Marriott’s official website.


In conclusion, the W Hotels are indeed owned by Marriott as part of their extensive hotel portfolio.

This partnership has allowed W Hotels to benefit from Marriott’s global reach and resources, while maintaining their distinct brand identity.

Whether you’re a loyal Marriott Bonvoy member or simply seeking a unique and luxurious hotel experience, W Hotels within the Marriott portfolio offer a blend of style, comfort, and exceptional service.

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