If you’re curious whether there is a connection between the cruise line Holland America and Westmark hotels, you’ve come to the right place. This comprehensive guide will examine the relationship between these two hospitality companies in detail.

If you’re short on time, here’s a quick answer: No, Holland America does not own Westmark hotels. While both are subsidiaries of larger hospitality corporations, they operate independently.

Overview of Holland America and Westmark Hotels

About Holland America Cruise Line

Holland America Cruise Line is a renowned and well-established cruise line that has been providing exceptional travel experiences since its inception in 1873. With a rich history and a commitment to excellence, Holland America has become a leader in the cruise industry, offering a wide range of itineraries to destinations all over the world.

From luxurious accommodations to world-class dining and entertainment, Holland America strives to provide its guests with unforgettable vacations.

Overview of Westmark Hotels and Resorts

Westmark Hotels and Resorts is a collection of hotels located in some of the most beautiful and iconic destinations in Alaska and the Yukon. Known for their exceptional service and breathtaking locations, Westmark Hotels offer guests a unique and unforgettable experience.

Whether you’re exploring the stunning wilderness of Denali National Park or taking in the vibrant atmosphere of downtown Anchorage, Westmark Hotels provide the perfect base for your Alaskan adventure.

Each Westmark Hotel offers a range of amenities, including comfortable accommodations, delicious dining options, and convenient access to local attractions and activities. Whether you’re seeking a relaxing getaway or an action-packed adventure, Westmark Hotels has something to offer every type of traveler.

Corporate Connections Between Holland America and Westmark

Holland America Ownership

Holland America, a renowned cruise line company, has a strong corporate connection with Westmark Hotels. In fact, Holland America does own Westmark Hotels. This affiliation allows Holland America to extend their services beyond the cruise industry and provide their guests with exceptional accommodations on land as well.

The acquisition of Westmark Hotels by Holland America was a strategic move that aimed to enhance the overall travel experience of their customers. By offering both cruise and hotel options, Holland America is able to provide a seamless and comprehensive travel package to their guests.

Westmark Hotels Ownership History

Westmark Hotels, originally founded in 1977, has seen various changes in ownership over the years. However, it is currently under the ownership of Holland America. This partnership has allowed Westmark Hotels to benefit from Holland America’s extensive resources and expertise in the travel industry.

With Holland America as its parent company, Westmark Hotels has been able to expand its presence in key tourist destinations. Today, you can find Westmark Hotels in popular locations such as Alaska, Yukon Territory, and the Pacific Northwest.

It’s worth noting that Westmark Hotels continues to operate under its own brand name, offering unique accommodations and services tailored to each region. This allows guests to experience the local charm and hospitality while enjoying the reliability and excellence associated with the Holland America brand.

If you’re interested in learning more about Holland America and Westmark Hotels, you can visit their official websites:

Brand Distinctions Between Holland America and Westmark

Holland America Brand Identity

Holland America Line is a renowned cruise line that has been in operation for over 145 years. Known for its exceptional service, elegant ships, and immersive travel experiences, Holland America has established itself as a leader in the cruise industry.

With a fleet of 14 ships, the company offers a wide range of itineraries to destinations all around the world.

When it comes to the Holland America brand, there are a few key elements that set it apart. First and foremost, Holland America is known for its commitment to providing a high level of personalized service to its guests.

From the moment you step on board, you can expect to be treated like a VIP, with a dedicated crew that is ready to cater to your every need.

In addition to its exceptional service, Holland America is also known for its luxurious accommodations and amenities. The staterooms on board their ships are spacious and elegantly appointed, with many featuring private balconies where guests can enjoy breathtaking views of the ocean.

The ships themselves are designed with a classic, timeless elegance, offering a sophisticated and refined atmosphere.

Westmark Brand Concept and Amenities

Westmark Hotels is a hotel chain that operates in Alaska and the Yukon. While it is true that Westmark Hotels is owned by Holland America Line, it is important to note that the two brands have distinct identities and cater to different types of travelers.

Westmark Hotels are known for their comfortable accommodations and convenient locations in some of the most beautiful and remote areas of Alaska and the Yukon. Whether you are exploring the stunning scenery of Denali National Park or embarking on a wilderness adventure in the Yukon, Westmark Hotels provide a cozy and welcoming place to rest and recharge.

One of the key distinctions between Holland America and Westmark Hotels is the type of experience they offer. While Holland America provides a luxurious and immersive cruise experience, Westmark Hotels focus on providing comfortable accommodations for travelers looking to explore the natural beauty and outdoor activities of Alaska and the Yukon.

Westmark Hotels offer a range of amenities to ensure a pleasant stay for their guests. These amenities may include on-site restaurants, fitness centers, and complimentary Wi-Fi. Additionally, Westmark Hotels often offer tour packages and activities that allow guests to make the most of their visit to the region.

It is worth noting that although Holland America owns Westmark Hotels, the two brands operate independently and maintain their own unique identities. Whether you choose to embark on a Holland America cruise or stay at a Westmark Hotel, you can expect a high level of service, attention to detail, and a memorable travel experience.

Geographic Footprints of Holland America and Westmark

Holland America Line is a renowned cruise line that operates in various parts of the world. With a history dating back to 1873, Holland America has established a strong presence in the cruise industry. The company offers cruises to destinations such as Alaska, the Caribbean, Europe, and Asia.

They have a vast fleet of ships that cater to different regions, ensuring that passengers can embark on their desired itinerary.

Where Holland America Operates

Holland America operates in several regions, providing passengers with an array of options for their cruising experience. Some of the popular destinations where Holland America operates include:

  • The Caribbean: Holland America offers cruises to the stunning islands of the Caribbean, allowing passengers to explore the vibrant culture, pristine beaches, and breathtaking landscapes of the region.
  • Alaska: Holland America is known for its Alaskan cruises, where passengers can witness the majestic beauty of glaciers, spot wildlife, and immerse themselves in the rich natural wonders of the Last Frontier.
  • Europe: Holland America offers cruises to various European destinations, including the Mediterranean, Northern Europe, and the Baltic. Passengers can indulge in the rich history, art, and culinary delights of these captivating regions.
  • Asia: Holland America provides cruises to Asia, allowing passengers to discover the diverse cultures, ancient traditions, and bustling cities of countries like Japan, China, and Vietnam.

Holland America’s extensive reach ensures that travelers can choose from a wide range of destinations and experiences, making it a popular choice among cruise enthusiasts.

Locations of Westmark Hotels

Westmark Hotels, on the other hand, is a subsidiary of Holland America Line that operates a chain of hotels in Alaska and the Yukon. These hotels provide accommodations for travelers exploring the rugged beauty of the region.

Westmark Hotels can be found in various locations, including:

  • Denali: Westmark operates a hotel near Denali National Park, offering convenient access to the park’s stunning wilderness and wildlife.
  • Skagway: Westmark has a hotel in Skagway, a popular port of call for cruise ships visiting Alaska. The hotel provides a comfortable base for travelers exploring the town’s gold rush history and picturesque surroundings.
  • Juneau: Westmark operates a hotel in Alaska’s capital city, Juneau. This hotel is an ideal choice for visitors who want to explore the city’s attractions, such as the Mendenhall Glacier and the Mount Roberts Tramway.
  • Whitehorse: Westmark has a hotel in Whitehorse, the capital of Canada’s Yukon Territory. The hotel offers a convenient location for travelers exploring the wilderness and beauty of the Yukon.

These Westmark Hotels provide comfortable accommodations and excellent services, ensuring that guests have a pleasant stay during their Alaskan and Yukon adventures.

For more information about Holland America and Westmark Hotels, you can visit their official websites:

Customer Overlap Between Holland America and Westmark

Holland America’s Target Demographic

Holland America Line is a renowned cruise line that offers luxury travel experiences. The company caters to a diverse group of travelers, including families, couples, and solo travelers. Holland America’s target demographic primarily consists of affluent individuals who are seeking a high-end vacation experience.

Their ships offer a wide range of amenities and activities, appealing to both younger and older travelers.

According to a report by Cruise Industry News, Holland America attracts a loyal customer base, with a high percentage of repeat cruisers. This indicates that their guests are satisfied with their travel experiences and are likely to choose Holland America for future vacations.

The company’s reputation for exceptional service and attention to detail also plays a significant role in attracting customers.

Westmark’s Guest Profile

Westmark Hotels is a hotel chain that operates in Alaska and the Yukon. The company offers a range of accommodations, including full-service hotels, lodges, and resorts. Westmark Hotels caters to a diverse group of guests, including tourists, business travelers, and locals.

Their properties are strategically located in popular tourist destinations, making them a preferred choice for travelers exploring the natural beauty of Alaska and the Yukon.

Westmark Hotels provides comfortable accommodations and excellent customer service to their guests. They offer amenities such as on-site dining options, fitness centers, and business facilities. The hotels’ locations also make them a convenient choice for business travelers attending conferences or meetings in the area.

While there may be some customer overlap between Holland America and Westmark Hotels due to their presence in Alaska and the Yukon, it is important to note that Holland America primarily operates cruise ships, while Westmark Hotels focuses on providing accommodation services.

Therefore, the customer base of each company may differ in terms of travel preferences and vacation styles.


While Holland America and Westmark both provide high-quality hospitality experiences, they operate as distinct brands. Holland America caters to the cruise market while Westmark offers land-based hotel accommodations, and each company has its own target audience, geographic scope, and corporate ownership history.

The two brands are affiliated but not jointly owned, so you can expect different amenities, identities, and offerings when choosing between a Holland America cruise or Westmark hotel stay.

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