Are you passionate about travel and have a keen eye for detail? Do you enjoy sharing your experiences with others and want to turn your love for travel into a career? If so, becoming a hotel reviewer may be the perfect job for you!

In this article, we’ll walk you through everything you need to know to become a successful hotel reviewer, from the skills you’ll need to the steps you can take to land your first gig.

If you’re short on time, here’s a quick answer to your question: becoming a hotel reviewer involves a combination of travel expertise, strong writing skills, and a passion for sharing your experiences with others. In the following sections, we’ll explore each of these areas in more detail and provide you with actionable tips to help you get started.

Develop Your Travel Expertise

To become a successful hotel reviewer, it is essential to develop your travel expertise. By staying in a variety of hotels, you can compare and contrast different properties and services. It is worth mentioning that you should try to stay in hotels that cater to different types of travelers, such as luxury hotels, boutique hotels, and budget-friendly options. This will give you a well-rounded understanding of the hotel industry.

Exploring different destinations is also crucial. Keep in mind that hotels can vary greatly depending on their location. For example, a beachfront resort will have different amenities and services than a hotel located in a bustling city center. By experiencing different destinations, you can learn how hotels adapt to their surroundings and cater to different types of travelers.

Another important aspect of developing your travel expertise is to learn about the hospitality industry. This includes understanding hotel management, customer service, and the various roles and responsibilities of hotel staff. Fortunately, there are many resources available online and offline to help you learn about the industry. You can read articles and books, attend conferences and seminars, or even take courses to gain a deeper understanding of the hospitality industry.

Hone Your Writing Skills

If you want to become a successful hotel reviewer, you need to have excellent writing skills. Your reviews should be informative, engaging, and well-written to attract readers. Here are some tips to help you hone your writing skills:

  • Practice writing hotel reviews regularly. By writing frequently, you can develop your writing style, tone, and voice. Start writing reviews of hotels you have stayed at and try to be as detailed as possible. Focus on describing the amenities, location, and overall experience.
  • Read other hotel reviews for inspiration. Reading reviews written by other reviewers can give you ideas on how to structure your reviews, what to include, and what to avoid. Pay attention to the language, tone, and style that other reviewers use.
  • Consider taking a writing course. If you want to take your writing skills to the next level, consider enrolling in a writing course. You can find online courses or in-person classes offered by universities or writing centers. These courses can help you improve your grammar, vocabulary, and overall writing skills.

Remember, your reviews should be honest, fair, and objective. Avoid using overly positive or negative language, and focus on providing readers with an accurate description of the hotel.

Build Your Online Presence

Building an online presence is crucial for becoming a successful hotel reviewer. By showcasing your writing skills and travel experiences online, you can establish yourself as a credible source of information and attract a loyal following.

One of the best ways to start building your online presence is by starting a travel blog or social media account. This will give you a platform to share your hotel reviews and travel tips with a wider audience. You can also use your blog or social media account to share your experiences with different hotel chains and connect with other travelers.

It is worth mentioning that building a following takes time and effort. To speed up the process, you can connect with other travel bloggers and influencers in your niche. Collaborating with other writers and sharing each other’s content can help you reach a wider audience and gain more followers.

Creating a portfolio of your work is also essential for building your online presence. Your portfolio should include samples of your hotel reviews, travel articles, and other relevant content. This will help potential clients and hotel chains evaluate your writing skills and decide whether you are a good fit for their needs.

Pros Cons
  • Establish yourself as a credible source of information
  • Attract a loyal following
  • Connect with other travelers and influencers in your niche
  • Building a following takes time and effort
  • Creating a portfolio of your work can be time-consuming

Network with Industry Professionals

One of the keys to becoming a successful hotel reviewer is having a strong network of industry professionals. This can help you gain access to exclusive events and opportunities, as well as provide you with insider knowledge and contacts.

Attend travel conferences and events: One way to start building your network is by attending travel conferences and events. These gatherings bring together professionals from across the hospitality industry, including hotel owners, managers, and marketers. Attending these events can help you make new contacts, learn about the latest trends and developments in the industry, and gain valuable insights into the world of hospitality.

Join professional organizations: Another way to network with industry professionals is by joining professional organizations. These groups provide a platform for like-minded individuals to connect, share ideas, and collaborate. Some examples of organizations for hospitality professionals include the International Society of Hospitality Consultants and the Hospitality Sales and Marketing Association International.

Reach out to hotel PR firms and tourism boards: Finally, consider reaching out to hotel PR firms and tourism boards in your area. These organizations work closely with hotels and can provide you with access to exclusive events and experiences. They may also be able to connect you with other industry professionals and provide you with valuable insights and information.

Pitch Your Services to Publications

If you want to become a successful hotel reviewer, one effective way to get your name out there is by pitching your services to publications. Here are some tips to help you get started:

  • Research publications that accept hotel reviews: Before pitching your services, it’s important to identify which publications are looking for hotel reviews. Some popular options include travel magazines, online travel websites, and local newspapers. Make a list of these publications and visit their websites to learn more about their submission guidelines.
  • Craft a compelling pitch: Once you’ve identified some publications that accept hotel reviews, it’s time to craft a pitch that will grab their attention. Your pitch should highlight your experience as a hotel reviewer and emphasize why you’re the best fit for the publication. Be sure to keep your pitch concise and to the point.
  • Prepare a portfolio of your work: To showcase your skills as a hotel reviewer, it’s important to have a portfolio of your work readily available. This can include links to your published reviews or samples of your writing. Having a strong portfolio can help you stand out from other potential reviewers and increase your chances of getting hired by a publication.

Remember, pitching your services to publications can be a competitive process, so it’s important to put your best foot forward. By researching publications, crafting a compelling pitch, and preparing a strong portfolio, you can increase your chances of becoming a successful hotel reviewer.

Deliver High-Quality Reviews

Delivering high-quality hotel reviews is essential to becoming a successful hotel reviewer. Here are some tips to help you achieve this:

  • Be thorough and specific: It is worth mentioning that a detailed and specific review will be more helpful to potential guests than a brief one. When reviewing a hotel, keep in mind that readers want to know everything about the experience, from the check-in process to the amenities provided. Be sure to mention the room size, cleanliness, and overall ambiance to give readers a complete picture of what it’s like to stay at the hotel.
  • Highlight both the positives and negatives: A balanced review that mentions both the positives and negatives of a hotel will be more credible to readers. Remember, nobody is looking for a perfect hotel. Instead, they want to know what to expect from the hotel, and what they might have to compromise on. On the other hand, blatantly negative reviews may not be helpful, so it is important to keep your tone neutral and objective.
  • Include photos and videos: Including photos and videos in your review is an excellent way to add value to your content. Visuals can help readers better understand a review and give them a more accurate representation of the hotel. Additionally, videos can help showcase the hotel’s amenities and highlight its unique features. Keep in mind that it’s best to use high-quality images and videos, so invest in a good camera if you plan to review hotels frequently.

By following these tips, you can deliver high-quality reviews that readers will find informative and helpful when deciding where to stay. Keep in mind that your review should be objective, credible, and provide a complete picture of the hotel experience.

Maintain Professionalism and Ethics

As a hotel reviewer, maintaining professionalism and ethics is crucial to building credibility and trust with your audience. This requires transparency and honesty in all aspects of your work.

  • Be transparent about any conflicts of interest: If you have any personal relationships or financial ties to the hotel or its management, it is worth mentioning that in your review. This could include anything from being friends with the owner to receiving a complimentary stay in exchange for a review.
  • Disclose any compensation or perks received: If you have received any form of compensation, such as a free meal or gift, for reviewing the hotel, it is important to disclose that information to your audience. This helps to maintain transparency and avoid any perception of bias.
  • Maintain a professional demeanor at all times: Remember to keep your language and tone professional and respectful. Avoid using derogatory or inflammatory language, even if you had a negative experience at the hotel. This helps to maintain your credibility and professionalism as a reviewer.

By following these guidelines, you can establish yourself as a professional and trustworthy hotel reviewer, which will ultimately lead to increased readership and influence.


Becoming a hotel reviewer is a challenging but rewarding career path for travel enthusiasts with a passion for writing and sharing their experiences. By following the tips outlined in this guide, you can develop the skills and knowledge you need to succeed in this exciting field.

Remember to stay true to your voice and maintain your integrity as a reviewer, and always strive to deliver high-quality and honest reviews that provide value to your readers.

With dedication and hard work, you can turn your love for travel into a fulfilling and lucrative career as a hotel reviewer.

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