If you’re looking for a luxurious hotel experience, you can’t go wrong with Starwood Hotels & Resorts.

In this article, we’ll be exploring the various brands that make up the Starwood portfolio, giving you a comprehensive guide to each one.

Whether you’re planning a vacation or a business trip, understanding the differences between these brands can help you choose the perfect hotel for your needs.

What is Starwood Hotels & Resorts?

Starwood Hotels & Resorts is one of the largest hotel and leisure companies in the world, with over 1,500 properties in more than 100 countries. The company was founded in 1969 and has since grown to become a leading player in the hospitality industry.

Starwood Hotels & Resorts is known for its portfolio of high-end hotel brands, including St. Regis, The Luxury Collection, W Hotels, Westin, Le Meridien, Sheraton, Four Points by Sheraton, and Aloft. Each of these brands offers a unique experience, from luxury to affordable luxury to select-service hotels.

St. Regis is the most luxurious brand in the portfolio, featuring iconic properties in some of the world’s most desirable destinations. The Luxury Collection is a group of unique hotels and resorts that offer authentic experiences in some of the world’s most beautiful locations.

W Hotels is a luxury lifestyle brand that is known for its innovative design, fashion partnerships, and energetic atmosphere. Westin is a wellness-focused brand that offers guests the opportunity to recharge and rejuvenate during their stay.

Le Meridien is a European-inspired brand that offers guests a sophisticated and culturally rich experience. Sheraton is a classic brand that is known for its comfortable rooms, convenient locations, and excellent service. Four Points by Sheraton is a select-service brand that caters to business travelers and offers comfortable accommodations at an affordable price. Aloft is a select-service brand that is known for its modern design and tech-forward amenities.

Luxury Brands

In the world of hospitality, Starwood Hotels & Resorts is renowned for its luxury brands. The company offers a range of high-end accommodations that cater to the discerning traveler. Among the most notable Starwood luxury brands are:

  • St. Regis: This brand has a rich history and is known for its opulent properties. St. Regis hotels are located in some of the world’s most desirable locations and offer guests a luxurious experience. The brand’s flagship property, the St. Regis New York, has been a landmark in Manhattan for over a century.
  • The Luxury Collection: As the name suggests, this brand is all about luxury. The Luxury Collection hotels are located in some of the most stunning destinations around the world, from tropical islands to cosmopolitan cities. Each property is unique and offers guests an authentic experience that reflects the local culture.
  • W Hotels: Known for its contemporary design and trendy vibe, W Hotels is a favorite among younger travelers. The brand has properties in some of the world’s most vibrant cities and offers guests a lively atmosphere with a touch of luxury.

Keep in mind that each of these luxury brands offers a unique experience, so it’s worth researching which one is best suited to your travel style and preferences.

Upper Upscale Brands

When it comes to upper upscale hotel brands, Starwood Hotels and Resorts Worldwide offers several options to choose from. These brands are designed to provide guests with a luxurious experience that is worth remembering. Here are some of the upper upscale brands that are part of the Starwood portfolio:

  • Westin: This brand prides itself on offering guests a rejuvenating experience that helps them feel their best. The hotels are designed to promote well-being and offer amenities such as the Heavenly Bed and Heavenly Bath.
  • Sheraton: With over 450 hotels in more than 70 countries, Sheraton is one of the most well-known hotel brands in the world. The hotels offer a range of amenities such as fitness centers, meeting spaces, and the Sheraton Signature Bed.
  • Le Meridien: This brand is inspired by the culture and cuisine of each destination it is located in. The hotels offer guests a unique experience that is designed to reflect the local culture.

Each of these brands has its own unique features and amenities that make it stand out from the others. It is worth mentioning that Starwood has recently been acquired by Marriott, which means that some of the features and amenities may change in the future.

Upscale Brands

Starwood Hotels & Resorts is a global hotel chain with several well-known upscale brands. These brands are renowned for providing exceptional service, luxurious amenities, and a memorable experience to their guests. In this comprehensive guide, we will explore the different upscale brands of Starwood Hotels & Resorts, including:

  • Four Points
  • Aloft
  • Element

Four Points

Four Points is a brand that offers modern and stylish accommodations for business and leisure travelers. With over 250 locations worldwide, Four Points provides guests with a comfortable and convenient stay. The rooms are spacious, and the amenities include free Wi-Fi, a fitness center, and a pool. Four Points is a great choice for travelers who value convenience and practicality.


Aloft is a brand that combines style, design, and affordability. With over 160 locations worldwide, Aloft offers a modern and trendy experience for its guests. The rooms are spacious and feature an urban-inspired design, and the amenities include free Wi-Fi, a fitness center, and a pool. Aloft is a great choice for travelers who want a unique and modern experience without breaking the bank.


Element is a brand that focuses on sustainability and wellness. With over 40 locations worldwide, Element offers guests a sustainable and healthy experience. The rooms feature modern designs with eco-friendly features, such as recycling bins and energy-efficient appliances. The amenities include free Wi-Fi, a fitness center, and a complimentary breakfast. Element is a great choice for travelers who value sustainability and wellness.


If you are looking for luxury and comfort, you can choose from any of the Starwood hotel brands, each offering a unique experience. From the iconic St. Regis to the trendy Aloft, there is a hotel brand for every type of traveler.

It is worth mentioning that the loyalty program, Marriott Bonvoy, offers a plethora of benefits to its members, including free room upgrades, exclusive access to events, and points that can be redeemed for free stays.

Keep in mind that different Starwood hotel brands cater to different needs, so it is important to choose the right one that suits your preferences and budget. Unfortunately, not all Starwood hotels offer the same level of service and amenities, so it is important to do your research beforehand.

Remember, whether you are traveling for business or leisure, the Starwood hotel brands are a great choice for a comfortable and memorable stay.


In conclusion, Starwood Hotels & Resorts offers a wide variety of hotel brands to suit every traveler’s needs.

Whether you’re looking for luxury or affordability, you’re sure to find a hotel that meets your expectations within the Starwood portfolio.

So, the next time you’re planning a trip, be sure to consider one of the many Starwood hotels available around the world.

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