If you’ve ever wondered what larger hospitality group Marriott falls under, you’re not alone. With 30 brands and over 7,000 properties around the world, Marriott has grown into one of the largest hotel chains globally. But it is actually just one piece of an even bigger corporation.
In short, Marriott is part of Marriott International, a massive multinational hospitality company. Keep reading to learn more about Marriott International and what other hotel brands fall under its umbrella.
Overview of Marriott International
Marriott International, one of the world’s leading hotel chains, is part of the larger Marriott group of companies. With a rich history and a strong presence in the global hospitality industry, Marriott has become synonymous with luxury, comfort, and exceptional customer service.
In this article, we will explore the history and founding of the company, key facts and statistics about its size and presence, and its unique business model and operating structure.
History and founding of the company
The roots of Marriott can be traced back to 1927 when J. Willard Marriott and his wife Alice opened a root beer stand in Washington D.C. This humble beginning marked the start of a remarkable journey that would transform their business into the hospitality giant we know today.
Over the years, Marriott expanded its offerings, venturing into the hotel industry and establishing its first hotel, the Twin Bridges Marriott Motor Hotel, in 1957. Since then, the company has grown exponentially, acquiring various hotel chains and establishing a global presence.
Key facts and statistics about size and presence
Marriott International boasts an impressive portfolio of over 7,600 properties across 133 countries and territories, making it one of the largest hotel chains in the world. With more than 1.4 million rooms, the company caters to a diverse range of travelers, from business executives to vacationing families.
In terms of revenue, Marriott generated approximately $20.97 billion in 2020, showcasing its financial strength and stability. The company’s strong presence in both domestic and international markets has solidified its position as a leader in the hospitality industry.
Business model and operating structure
Marriott follows a franchise business model, with the majority of its hotels operated by third-party owners and managed by Marriott under long-term management agreements. This allows the company to expand its global footprint rapidly while leveraging the expertise and resources of local partners.
Additionally, Marriott operates a loyalty program called Marriott Bonvoy, which offers exclusive benefits and rewards to its members. Through strategic partnerships and innovative marketing campaigns, Marriott has been able to create a loyal customer base and maintain its competitive edge in the industry.
For more information about Marriott International, you can visit their official website at www.marriott.com.
Marriott Brands Within the Portfolio
Marriott International, one of the leading hospitality companies in the world, boasts an impressive portfolio of hotel brands that cater to a diverse range of travelers. Let’s take a closer look at some of the key brands within the Marriott portfolio.
Marriott Hotels & Resorts
Marriott Hotels & Resorts is the flagship brand of the Marriott group, offering a premium experience for both business and leisure travelers. With over 500 locations worldwide, Marriott Hotels & Resorts provide top-notch amenities, luxurious accommodations, and exceptional customer service.
Whether you’re traveling for work or pleasure, staying at a Marriott Hotels & Resorts property ensures a comfortable and memorable stay.
Courtyard, Residence Inn, and other select-service brands
Marriott’s select-service brands, including Courtyard and Residence Inn, cater to travelers seeking a balance between comfort and affordability. These brands offer a range of amenities and services that meet the needs of both business and leisure travelers.
Courtyard hotels are known for their stylish design, convenient locations, and inviting common areas, while Residence Inn properties provide spacious suites with fully equipped kitchens, making them ideal for extended stays.
Luxury brands like Ritz-Carlton and St. Regis
For those seeking the ultimate luxury experience, Marriott’s portfolio includes renowned brands such as Ritz-Carlton and St. Regis. These brands are synonymous with opulence, elegance, and impeccable service.
Ritz-Carlton hotels are known for their iconic properties located in some of the most desirable destinations around the world, while St. Regis properties offer a blend of timeless sophistication and modern luxury.
Acquired brands like Starwood Hotels & Resorts
In 2016, Marriott International acquired Starwood Hotels & Resorts, further expanding their portfolio and solidifying their position as a global hospitality powerhouse. This acquisition brought together renowned brands such as Westin, Sheraton, and W Hotels, among others, under the Marriott umbrella.
With this integration, Marriott was able to offer a wider range of brands and properties to cater to the diverse preferences of travelers worldwide.
Company Leadership and Corporate Headquarters
Executives like CEO Tony Capuano
Marriott, one of the largest hotel groups in the world, is led by a team of experienced and dedicated executives. At the helm of the company is CEO Tony Capuano, who brings with him a wealth of knowledge and expertise in the hospitality industry.
With his visionary leadership, Marriott has continued to expand its global presence and deliver exceptional experiences to its guests.
Global headquarters in Bethesda, Maryland
Marriott’s corporate headquarters is located in Bethesda, Maryland. This state-of-the-art facility serves as the nerve center for the company’s operations, housing various departments and divisions. With its modern infrastructure and advanced technology, the headquarters enables Marriott to efficiently manage its global network of hotels and provide top-notch services to its customers.
Regional offices around the world
In addition to its global headquarters, Marriott also has regional offices strategically located around the world. These offices serve as important hubs for managing operations, marketing, and customer relations in specific regions.
With a strong presence in key markets such as Europe, Asia, and the Americas, Marriott is able to adapt to local needs and preferences, ensuring that guests receive unparalleled hospitality wherever they may be.
For more information about Marriott’s company leadership and corporate headquarters, you can visit their official website here.
Marriott International’s Global Presence
Number of rooms and properties worldwide
With over 7,600 properties in 134 countries and territories, Marriott International manages a massive worldwide portfolio. As of 2021, the hotel giant operated nearly 1.5 million rooms globally across 30 brands, from luxury names like Ritz-Carlton and St. Regis to select-service brands including Courtyard and AC Hotels.
To put their size into perspective, Marriott has about five times more hotel rooms worldwide than Hilton, its closest competitor. With new property openings nearly every week, Marriott continues expanding its global footprint with impressive pace.
Presence across lodging segments
From extended-stay to luxury, Marriott has a brand presence across all major lodging segments. Their portfolio includes five luxury brands like Ritz-Carlton and W Hotels, seven premium brands such as Marriott Hotels and Sheraton, nine select-service brands including Fairfield Inn and Moxy, and five extended-stay brands like TownePlace Suites and Element.
This diverse portfolio allows Marriott to cater to different types of travelers, whether they seek an ultra-luxury escape or reliable budget accommodation. According to Marriott, their broad selection of brands is key to their continued global expansion.
International growth and expansion
Marriott continues growing internationally, especially in Asia Pacific and Europe. In 2021 alone, Marriott opened over 370 properties outside North America. Highlights included debuting the W brand in Australia, expanding the Luxury Collection to Hungary and Saudi Arabia, and bringing Courtyard by Marriott to new destinations like Danang, Vietnam.
The company sees a lot of potential in emerging markets like India and aims to open hundreds of new properties there over the next few years. According to Marriott’s 2021 highlights, international expansion added over 95,000 rooms to their system last year.
In conclusion, Marriott operates as one of Marriott International’s 30 renowned hotel brands. As a subsidiary of one of the world’s largest hospitality companies, Marriott has established itself as a leader in the industry while benefitting from the resources and scale of its parent organization.