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What is an IG Hotel? A Comprehensive Guide for Travelers

Are you tired of staying at hotels that lack character and charm? Have you ever heard of an IG hotel? IG hotels are taking the hospitality industry by storm, offering guests a unique and unforgettable experience. In this article, we will explore what an IG hotel is, and how it can enhance your travel experience.

What is an IG hotel?

What is an IG Hotel?

An IG hotel is a hotel designed specifically to appeal to social media users, particularly Instagram users. These hotels feature unique and visually stunning designs, decor, and amenities that are meant to be photographed and shared on social media platforms. They often have highly Instagrammable features such as colorful walls, unique art installations, and creative lighting.

Features of an IG Hotel

IG hotels offer a variety of features and amenities that are designed to appeal to social media users. Some common features include:

  • Unique and eye-catching designs and decor
  • Art installations and murals that serve as popular photo backdrops
  • Creative lighting and neon signs
  • Rooftop pools and bars with stunning views
  • Instagram-worthy food and drink options
  • Rooms with stylish and photogenic interiors

Many IG hotels also offer experiences and activities that are likely to be shared on social media, such as yoga classes, cooking classes, and unique tours of the local area.

It is worth mentioning that IG hotels can be found in many different locations, from major cities to remote destinations. Some popular hotel chains that offer IG hotels include The Ace Hotel, The Standard, and The Hoxton.

Why should you stay in an IG hotel?

If you are someone who loves to travel and share your experiences on social media, staying in an IG hotel might be the perfect option for you. IG hotels are hotels that are designed and decorated specifically to provide their guests with Instagram-worthy photo opportunities. Here are a few reasons why you should consider staying in an IG hotel on your next trip:

  • Unique design and decor: IG hotels are known for their unique and creative design and decor. From colorful murals to quirky furniture, these hotels are designed to be visually stunning and memorable. Staying in an IG hotel can be an immersive experience that allows you to step into a different world and escape from your daily routine.
  • Instagram-worthy photo opportunities: IG hotels are designed to be photogenic, so you can capture amazing photos for your social media. These hotels often have unique backdrops, stunning views, and interesting details that make for the perfect Instagram shot. Keep in mind that some IG hotels may charge more for rooms with the best views or photo spots.
  • Personalized experiences: IG hotels often offer personalized experiences that go beyond just a place to sleep. These hotels may have unique amenities, such as rooftop bars, art installations, or spa treatments that cater to their guests’ interests. IG hotels may also offer social media challenges or contests to engage their guests and encourage them to share their experiences online.

It is worth mentioning that IG hotels are not just for millennials or social media influencers. Anyone who loves to travel and appreciates good design and aesthetics can enjoy staying in an IG hotel. Keep in mind that some IG hotels may have higher prices due to their unique design and personalized experiences. Unfortunately, not all hotels have the budget or creativity to be an IG hotel. However, you can find IG hotels in many popular hotel chains, such as Marriott, Hilton, and InterContinental. Remember to do your research and read reviews before booking a stay in an IG hotel to make sure it meets your expectations.

How to choose the perfect IG hotel

Choosing the perfect IG hotel can be a challenging task, as it requires considering various factors to ensure that the stay is both comfortable and Instagram-worthy. Here are some tips to help you choose the perfect IG hotel.

  • Research and read reviews: Before booking an IG hotel, it is worth mentioning that researching and reading reviews can give you an insight into the experiences of previous guests. Popular review websites such as TripAdvisor and can be helpful in selecting the perfect IG hotel. Pay attention to the reviews that mention Instagram-worthy features such as unique decor or stunning views.
  • Consider location and surroundings: Keep in mind that the location of the hotel and its surroundings can play a significant role in capturing Instagram-worthy photos. Look for hotels situated in scenic locations, such as near the beach, mountains, or city skyline. Also, consider the hotel’s surroundings, such as nearby attractions or landmarks that can be incorporated into your photos.
  • Compare amenities and services: Unfortunately, not all IG hotels offer the same amenities and services. Make sure to compare the features of different hotels to select the one that offers the best value for your money. You can use a comparison table to make it easier to compare the amenities and services of different hotels. Remember to consider amenities such as rooftop pools, unique decor, or in-room amenities that can make your stay more Instagram-worthy.

By considering these factors, you can choose the perfect IG hotel that not only offers a comfortable stay but also provides stunning Instagram-worthy photo opportunities.

Top IG hotels around the world

Nowadays, travelers are not only looking for comfortable accommodations but also for aesthetically pleasing ones. This is where IG hotels come in – hotels that are not only Instagram-worthy but also provide unique experiences for their guests. Here are some of the top IG hotels around the world:

  • Hotel 1 – Location and highlights: Located in the heart of Bali, Indonesia, Hotel 1 boasts of its stunning ocean views and luxurious accommodations. This hotel features a beautiful infinity pool, a world-class spa, and a top-notch restaurant that serves both local and international cuisine. Every corner of the hotel is Instagram-worthy, from its lush gardens to its stylishly designed rooms and villas. Guests can also enjoy a wide range of activities such as yoga classes, cooking classes, and water sports.
  • Hotel 2 – Location and highlights: Situated in the vibrant city of Tokyo, Japan, Hotel 2 is a perfect blend of modern and traditional Japanese design. The hotel’s interiors are adorned with colorful murals and artworks, while its rooms are equipped with high-tech amenities that cater to the needs of tech-savvy travelers. Hotel 2 also features a rooftop bar that offers a stunning view of the Tokyo skyline, as well as a cozy cafe that serves delicious Japanese sweets.
  • Hotel 3 – Location and highlights: Located in the heart of Paris, France, Hotel 3 is a chic and stylish hotel that is perfect for fashion-forward travelers. This hotel features a minimalist design that is both elegant and functional, with each room having its own unique character. Hotel 3’s location is also ideal for tourists, as it is just a few minutes away from popular tourist destinations such as the Eiffel Tower and the Louvre Museum.

These IG hotels are not just about the aesthetics, but they also provide excellent service and unforgettable experiences for their guests. Keep in mind that staying in these hotels can be quite expensive, but it is definitely worth it for those who are looking for a unique and memorable stay. Unfortunately, not all hotels can be considered IG hotels, but it’s always worth checking out their Instagram pages to get an idea of what to expect. Remember to book in advance as these hotels tend to be fully booked most of the time.

Tips for capturing the perfect IG photo at an IG hotel

Staying at an IG (Instagram)-worthy hotel can be an exciting experience, especially if you’re looking to capture the perfect photo for your social media. With the right lighting, attention to details and experimentation with angles and perspectives, you can create stunning images that will leave your followers in awe.

  • Choose the right lighting: Lighting is one of the most important factors to consider when taking photos at an IG hotel. Natural light is always the best option, so try to take photos during the day when there’s plenty of sunlight. If you’re taking photos indoors, look for areas with large windows or skylights to let in as much natural light as possible. Avoid using flash as it can create harsh shadows and ruin the ambiance of the photo.
  • Pay attention to details: IG hotels are known for their unique and stylish decor, so make sure to pay attention to the details when taking your photos. Look for interesting textures, patterns, and colors that will make your photos stand out. Don’t be afraid to get up close and personal with the decor – sometimes the smallest details can make the biggest impact on a photo.
  • Experiment with angles and perspectives: One of the best ways to create a stunning IG photo is by experimenting with different angles and perspectives. Try taking photos from low angles, high angles, or even from a different room to get a unique perspective. Don’t be afraid to get creative – sometimes the most unexpected angles can lead to the most beautiful photos.

Remember, the key to capturing the perfect IG photo at an IG hotel is to have fun and be creative. Don’t be afraid to try new things and experiment with different techniques. With a little bit of practice and patience, you can take stunning photos that will make your followers jealous. It’s worth mentioning that some popular IG hotels include The Ace Hotel, The Standard, and The Plaza Hotel.

What are some IG hotel trends to look out for?

When it comes to IG hotels, there are several trends that are worth mentioning. These trends are designed to attract a new generation of travelers who are looking for unique and memorable experiences. Here are some of the most popular IG hotel trends to look out for:

  • Sustainable and eco-friendly design: Many IG hotels are designed with sustainability in mind. This means that they use eco-friendly materials and employ energy-efficient practices to reduce their carbon footprint. For example, some hotels have implemented solar panels, rainwater harvesting, and green roofs.
  • Incorporation of local culture and art: IG hotels are also known for incorporating local culture and art into their design. This can include showcasing the work of local artists, using traditional materials and motifs, and providing guests with cultural experiences such as cooking classes or dance performances.
  • Technology integration: IG hotels are also embracing technology to enhance the guest experience. This can include features such as smart room controls, virtual check-in, and personalized recommendations based on guest preferences.

By incorporating these trends into their design and services, IG hotels are able to create a unique and memorable experience for their guests. Keep in mind that not all IG hotels will have all of these features, so it’s important to do your research before booking a stay. Unfortunately, some hotels may use the term “IG hotel” as a marketing gimmick, so it’s important to look for reviews and recommendations from trusted sources. On the other hand, if you’re looking for an Instagram-worthy stay that highlights sustainability, culture, and technology, an IG hotel may be just what you’re looking for.

What are some potential drawbacks of staying in an IG hotel?

Staying in an IG hotel can be a dream come true for those who love to capture memorable moments on social media. However, it is worth mentioning that there are some potential drawbacks to consider before booking your stay.

  • Higher price point: IG hotels usually have unique and trendy decor, which can come at a higher cost. The extra expenses for professional photography sessions and room service might also add up. Keep in mind that some IG hotels may offer package deals or discounts for longer stays.
  • Crowded and busy atmosphere: IG hotels are becoming increasingly popular among Instagram influencers and bloggers, which means that the hotel may be crowded and busy with people taking photos at all hours. This can lead to long waits for amenities such as the pool or restaurant, and a noisy environment that may not be suitable for those looking for a quiet getaway.
  • May not appeal to all travelers: While IG hotels may look stunning on social media, they may not appeal to all types of travelers. For example, those who prefer a traditional and classic style of decor may not enjoy the vibrant and bold aesthetics of an IG hotel. Additionally, some travelers may prefer to stay in a hotel that offers a more personalized experience, rather than one that caters to the masses.

On the other hand, if you are someone who loves to capture Instagram-worthy photos, then staying in an IG hotel can be a great way to elevate your social media game and create unforgettable memories.


In conclusion, staying in an IG hotel can be a truly unique and unforgettable experience. From the design and decor to the personalized experiences and photo opportunities, IG hotels offer something that traditional hotels cannot. With our guide, you now have a better understanding of what an IG hotel is, how to choose the perfect one, and even some tips for capturing the perfect IG photo. So why not take your travel experience to the next level and book your stay at an IG hotel for your next trip?