With over 300 locations across North America, Days Hotel is a well-known midscale hotel brand. But if you’ve ever stayed at one of their properties, you may have wondered – who actually owns and operates this hotel chain?
In this comprehensive guide, we peel back the layers to take an in-depth look at the ownership, leadership, and management structure behind Days Hotel.
If you’re short on time, here’s a quick answer: While individual Days Hotel properties are owned and managed by a range of franchisees, the brand itself is owned by Wyndham Hotels & Resorts, one of the largest hospitality companies in the world.
A Brief History of the Days Hotel Brand
Founded in 1970 by Cecil B. Day
The Days Hotel brand was founded in 1970 by Cecil B. Day, a visionary entrepreneur with a passion for hospitality. He recognized the need for affordable yet comfortable accommodations for travelers, and set out to create a hotel brand that would cater to this growing market.
Day’s dedication to providing exceptional service and value to guests laid the foundation for the success of the Days Hotel brand.
Expanded Across the U.S. Through the 1990s
Throughout the 1990s, the Days Hotel brand experienced significant growth and expansion across the United States. With a focus on strategic locations and quality amenities, Days Hotel quickly became a trusted name in the hospitality industry.
The brand’s commitment to providing clean, comfortable rooms at affordable prices resonated with travelers, leading to a loyal customer base and continued success.
Acquired by Hospitality Franchise Systems in 1991
In 1991, the Days Hotel brand was acquired by Hospitality Franchise Systems (HFS), a hospitality management company. This acquisition allowed Days Hotel to benefit from HFS’s expertise and resources, further enhancing the brand’s ability to provide exceptional service to guests.
Under HFS’s management, the Days Hotel brand continued to grow and evolve, solidifying its position as a leader in the mid-scale hotel market.
Became Part of Wyndham Hotels in 2017
In 2017, the Days Hotel brand became part of Wyndham Hotels & Resorts, one of the largest and most recognizable hotel chains in the world. This acquisition further strengthened the Days Hotel brand’s global presence and provided access to Wyndham’s extensive network of resources and expertise.
As part of the Wyndham family, Days Hotel continues to offer guests exceptional value and quality accommodations.
Wyndham Hotels & Resorts Owns the Days Hotel Brand
Wyndham Hotels & Resorts, one of the leading names in the hospitality industry, is the proud owner of the popular Days Hotel brand. As the third largest hotel company globally, Wyndham Hotels & Resorts has established itself as a powerhouse in the market.
Third largest hotel company globally
With its extensive portfolio of over 8,900 hotels spread across more than 95 countries, Wyndham Hotels & Resorts has solidified its position as a major player in the industry. The company’s diverse range of brands caters to a wide spectrum of travelers, offering a variety of options to suit different tastes and preferences.
Owns a portfolio of over 8,900 hotels
Wyndham Hotels & Resorts’ vast portfolio includes not only the Days Hotel brand but also other renowned names such as Wyndham Grand, Ramada, and Super 8, to name just a few. This extensive collection ensures that guests have access to a range of accommodations, from luxury resorts to budget-friendly options.
Responsible for brand standards and strategy
As the owner of the Days Hotel brand, Wyndham Hotels & Resorts is responsible for maintaining the brand’s high standards and ensuring consistency across all properties. They implement rigorous quality control measures to guarantee that guests enjoy a consistent and exceptional experience at any Days Hotel they visit.
Additionally, Wyndham Hotels & Resorts develops strategic initiatives to enhance the brand’s presence and reputation. They invest in marketing campaigns, technological advancements, and guest loyalty programs to attract and retain customers, ensuring the continued success of the Days Hotel brand.
For more information about Wyndham Hotels & Resorts and their portfolio of brands, you can visit their official website at www.wyndhamhotels.com.
Franchisees Own and Operate Individual Properties
Days Hotel is a well-known brand that is franchised by Wyndham, a global leader in the hospitality industry. As a franchise model, Days Hotel allows individuals or companies to become franchisees and own and operate their own properties under the brand name.
This arrangement offers several benefits for both the franchisees and the brand itself.
Wyndham franchises the brand to owners/operators
Wyndham, the parent company of Days Hotel, grants the franchise rights to owners/operators who are interested in investing in the hospitality industry. These franchisees have the opportunity to leverage the brand recognition and reputation of Days Hotel while also benefiting from the support and resources provided by Wyndham.
Franchising the brand allows Wyndham to expand its presence in different markets without the need to directly own and manage every property. This model also allows for localized ownership and management, which can lead to a more personalized and tailored guest experience.
Franchisees own real estate and manage hotels
One key aspect of the Days Hotel franchise model is that franchisees own the real estate on which the hotel is located. This ownership provides them with a vested interest in the success of their individual properties.
They are responsible for the day-to-day operations, including hiring and managing staff, maintaining the property, and ensuring guest satisfaction.
This ownership structure also allows franchisees to build equity in their properties over time. They have the opportunity to benefit from the appreciation of the real estate value, making it a potentially lucrative investment.
Must adhere to brand standards set by Wyndham
While franchisees have the freedom to operate their properties, they must adhere to the brand standards set by Wyndham. These standards ensure consistency across all Days Hotel properties and help maintain the brand’s reputation for quality and service.
Franchisees receive support and guidance from Wyndham in implementing these brand standards. This includes training programs, marketing support, and access to the company’s reservation and distribution systems.
By aligning with the brand’s established standards, franchisees can tap into the existing customer base and benefit from the marketing efforts of Wyndham.
Day-to-Day Management Varies by Location
When it comes to the day-to-day management of Days Hotel, it is important to note that it can vary significantly depending on the specific location. Each Days Hotel is independently owned and operated under a franchise agreement with Wyndham Hotels & Resorts.
This means that the franchisee has the freedom to set staffing levels, amenities, and service standards according to their own discretion.
Staffing, amenities, and service levels set by franchisee
One of the factors that contribute to the variation in management is the staffing levels. Each franchisee has the responsibility of hiring and managing their own staff members. This means that the number of employees and their qualifications can differ from one Days Hotel to another.
Some franchisees may choose to have a larger staff to provide a high level of customer service, while others may opt for a leaner team to reduce costs.
Another aspect that can differ between Days Hotel locations is the amenities offered. Franchisees have the flexibility to decide on the amenities that will be available to guests. This can range from basic amenities such as free Wi-Fi and parking to additional features like a fitness center, swimming pool, or on-site restaurant.
The choice of amenities is typically based on factors such as the target market, local competition, and the franchisee’s budget.
Furthermore, the service levels at Days Hotel can also vary depending on the management at each location. Franchisees have the authority to establish their own service standards and protocols. This means that the level of customer service provided may differ from one hotel to another.
Some franchisees may prioritize personalized service and go above and beyond to ensure guest satisfaction, while others may focus more on efficiency and providing a streamlined experience.
Some consistency across properties enforced by Wyndham
While there is variation in the day-to-day management of Days Hotel, Wyndham Hotels & Resorts, the parent company, does enforce certain standards to maintain consistency across its properties. Wyndham has a set of brand standards that all franchisees must adhere to.
These standards cover areas such as cleanliness, safety, and operational procedures.
Wyndham also provides ongoing support and training to franchisees to help them meet these standards. This includes regular inspections and audits to ensure compliance. Additionally, franchisees have access to resources and best practices from Wyndham to help them improve their operations and enhance the guest experience.
Wyndham Leadership Oversees Days Hotel
When it comes to the ownership and management of Days Hotel, one cannot overlook the crucial role played by the Wyndham leadership. As one of the world’s largest hotel franchising companies, Wyndham Hotels & Resorts is responsible for overseeing the operations of Days Hotel and ensuring its success.
Geoffrey A. Ballotti, President and CEO
At the helm of Wyndham Hotels & Resorts is Geoffrey A. Ballotti, the President and CEO of the company. With over 20 years of experience in the hospitality industry, Ballotti brings a wealth of knowledge and expertise to his role.
He is responsible for setting the strategic direction of the company and ensuring that Days Hotel meets the highest standards of quality and service.
Paul Cash, Head of Select Brands
Another key figure in the Wyndham leadership team is Paul Cash, who serves as the Head of Select Brands. With a strong background in brand management, Cash is responsible for overseeing the development and growth of Days Hotel and other select brands within the Wyndham portfolio.
His expertise in positioning and promoting hotel brands helps ensure that Days Hotel remains competitive in the market.
Barry Goldstein, Chief Marketing Officer
The role of Chief Marketing Officer is held by Barry Goldstein, who plays a vital role in the success of Days Hotel. With a focus on driving revenue and maximizing brand visibility, Goldstein implements effective marketing strategies to attract guests to Days Hotel properties.
Through targeted advertising campaigns and innovative digital initiatives, Goldstein helps position Days Hotel as a preferred choice for travelers.
The collaboration between these key leaders in the Wyndham organization ensures that Days Hotel receives the necessary support and guidance to thrive in the highly competitive hospitality industry. Their collective expertise and dedication contribute to the ongoing success of Days Hotel and its commitment to providing exceptional experiences for guests.
Conclusion
In summary, while Wyndham Hotels & Resorts provides oversight and brand standards as the owner of Days Hotel, individual franchise partners operate the day-to-day management of each property. Understanding this ownership structure provides helpful insight into what to expect from a stay at Days Hotel.
